Building a Strategic Marketing Plan
Whether it’s improving conversion and lead generation, increasing sales, building awareness and branding, or establishing professional credibility, we’ll take the time to understand your business goals and challenges and create a plan to achieve the results you expect. Once your site is up and running, we’ll be measuring the results based on these benchmarks to ensure your website is continually improving and providing a return on your investment.
The Strategic Marketing Plan is the basis for all design, development and marketing activities. It provides a road map throughout the website design project and post-marketing campaign development. We’ll work together to understand the nuances of your industry niche, study competitors and verticals, encapsulate your brand message, and create buyer personas around your target audience. Under this framework, priorities can be established and marketing decisions can be made. This marketing plan is our reference and guide as we move through all stages of the process.
The Strategic Marketing Plan includes:
- challenges and opportunities
- market research
- competitive analysis
- keyword research
- SEO strategies and best practices
- identification of target buyer personas
- market segmentation
- content strategy and messaging
- sitemap development
- timeline and milestones