Usability Standards: Easy to Understand, Simple to Use
Can visitors find what they need? Is the navigation intuitive? Is it clear to your users what they need to do next? Is the interface visually appealing? These are just a few of the questions to be explored in analyzing the user experience, which involves understanding whether someone new to the site can accomplish their goals. If not, then it’s goodbye to your site and on to the next.
When we build a website, we strive for a balance of priorities in determining the optimal user experience: providing intuitive access to information while also engaging our audience in an original way. We measure and prioritize our team’s creative and functional suggestions against client goals and usability factors in every aspect of the website design and development process.