Why Invest in Website Management and Maintenance Services?
Your website must evolve with your business. However, this can be a challenge when website technology is constantly evolving. Without a dedicated team supporting your website, the safety and security of your website is at risk, and without continual maintenance, the technology you invested in to keep your business in front of prospects can easily become obsolete. That’s why clients choose to protect their digital marketing investment with website management and maintenance services.
The Benefits of Website Management and Maintenance Services
With a safe, secure website that hosts fresh, up-to-date information, you’re not just keeping up, you stand a better chance of moving past your competition with enhanced site rankings that drive more qualified traffic to your website. The best part is that with more traffic comes more conversion opportunities, which means more customers! To get you there, we offer the following services as part of our website management and maintenance plans.
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Technical support from our left-brained team
Our dedicated web developers are focused on one thing only - creating a fail-safe, user-friendly back end to your website that provides a secure, easy-to-use experience. Because they bring years of experience and expertise to the table, you and your team don’t have the additional responsibility of keeping up with and implementing website technology best practices.
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Quick and efficient website updates
Whether you need assistance adding pages, swapping images, adding a new product or service, or quite simply, making any update to your website, we can help you execute it as quickly and efficiently as possible. Not only can you check those things off your to-do list, but you can also delight in knowing that Google rewards those who provide fresh, relevant content!
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Continuous optimization for SEO, speed and security
We’re all a bit obsessed with client results at Synerge-marketing. Our web development team is highly motivated to continually keep up with Google’s technical SEO optimization best practices. Monitoring your website uptime and performance daily, our team focuses on improving your website’s performance within search engines, including page speed, meta tag management, image optimization, and streamlined HTML code, to keep your site functioning at its full potential. Working hard to enhance the deliverability and usability of your site, you’re set up for success when it comes to prospective customers finding your site and sticking around to learn more.
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Tracking, reporting and consultation
We know the ins and outs of our clients’ websites, and we wouldn’t have it any other way. Because we monitor and track just about every website activity, from broken links to obsolete content, we’re constantly learning ways to maximize your digital presence. So that you know what we know, each month we provide you with a performance report along with any recommendations to increase your site’s effectiveness.
Some (but not all) of our on-going website maintenance services and features include:
- Programming platform updates
- Custom web development
- Application development and upgrades
- Site speed optimization
- Site security monitoring
- CMS platform and component upgrades
- Traffic monitoring and reporting
- Google Webmaster tools monitoring
- High performance managed cloud hosting for your website
- Nightly backups of your website
