B2B Website Design Case Study


Enterprise performance management and equity compensation service provider



Increase in Organic Traffic



ROI in 3 months



Qualified Keywords

"I want to thank you all for the hustle and extra effort you expended to help us go live ... I've also received positive feedback from our team. Our CEO told me today that he Googled "Hyperion Education" and we came up third! He was very pleased to see us show up, let alone be third; and he added that the site looked great. "

SERVICES: Marketing Strategy, Custom Responsive Web Design, Custom Icon Graphics, WordPress Development, Education & Training Database, Search Engine Optimization (SEO)


The Goal: 

  • Improve brand credibility, traffic and lead generation
  • Transform an outdated and infrequently visited website into a sophisticated, modern internet presence
  • Grow the brand and establish credibility among Oracle Enterprise Performance Management (EPM) users and Equity Compensation clients
  • Create a user interface that funnels distinctly different target personas to their specific needs
  • Optimize the website for online searches for CompIntelligence service offerings
  • Include an education and training area for visitors to learn about classes

The Solution: 

  • Create a custom responsive web design with an emphasis on branding, user interface and user experience
  • Design mirrored subsites reached by a global landing page based on the target audience
  • Unify the look and feel but separate the content by subsection based on visitors' needs and their stage in the buyer's journey
  • Onsite SEO optimization for all website pages and sections
  • Custom database for organizing education and training classes
    Interactive features to help visitors access information on demand

The Result: 

  • A modern, compelling brand and website praised by both stakeholders and customers
  • Traffic increased from less than 200 visits per month to more than 1,000 visits per month in the first six months
  • In less than a year, ranked for more than 700 national keywords in organic search using onsite SEO only
  • 73% EPM website conversions and leads coming from organic search
  • 84% of Equity Compensation website conversions and leads coming from organic search


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Technology Onsite SEO - Keyword Growth