SERVICES: Marketing Strategy, Custom Responsive Web Design, Custom Icon Graphics, WordPress Development, Education & Training Database, Search Engine Optimization (SEO)
The Goal:
- Improve brand credibility, traffic and lead generation
- Transform an outdated and infrequently visited website into a sophisticated, modern internet presence
- Grow the brand and establish credibility among Oracle Enterprise Performance Management (EPM) users and Equity Compensation clients
- Create a user interface that funnels distinctly different target personas to their specific needs
- Optimize the website for online searches for CompIntelligence service offerings
- Include an education and training area for visitors to learn about classes
The Solution:
- Create a custom responsive web design with an emphasis on branding, user interface and user experience
- Design mirrored subsites reached by a global landing page based on the target audience
- Unify the look and feel but separate the content by subsection based on visitors' needs and their stage in the buyer's journey
- Onsite SEO optimization for all website pages and sections
- Custom database for organizing education and training classes
Interactive features to help visitors access information on demand
The Result:
- A modern, compelling brand and website praised by both stakeholders and customers
- Traffic increased from less than 200 visits per month to more than 1,000 visits per month in the first six months
- In less than a year, ranked for more than 700 national keywords in organic search using onsite SEO only
- 73% EPM website conversions and leads coming from organic search
- 84% of Equity Compensation website conversions and leads coming from organic search
