B2C Website Design Case Study

McArdle's- Experts in the Art of Flora

Florist and Garden Center



Increase in Online Sales



Increase in Local Traffic



Increase in Revenue

See What Our Clients are Saying

"Just wanted to let you know that our web sales for June were up 75% compared to last year. Thank you very much for all your help in this! ... I am so happy with the site so far.”"
– Christine, McArdles Florist & Garden Center


SERVICES: Marketing Consulting, Magento E-Commerce Development, Custom Responsive Web Design, SEO


The Goal:

  • Revitalize an outdated website with a new, modern design utilizing existing code and ecommerce requirements
  • Incorporate local retail business into a previously e-commerce-only site to reflect the people, lifestyle, experiences and services that differentiate McArdle's
  • Increase traffic and sales online and in-store
  • Replace internal resources with a more experienced and specialized outsourced partner

The Solution:

  • A sophisticated website with lifestyle imagery that reflects the store's pleasing and service-oriented atmosphere
  • New services section and navigation to promote in-store and out-of-store services, such as events, landscaping, corporate, funeral and home decorating
  • A more professional and polished look for merchandising e-commerce products
    Geographic SEO optimization based on competitive analysis and keyword research

The Results:

  • A 50% increase in website traffic and 75% increase in online sales in six months
    $50,000 annual savings on internal resources to manage website
  • #1 SEO rankings for "florist in Greenwich" (targeted geographic area) and related keywords
  • User sessions in targeted geographic area up 451%, reflecting improved brand awareness and walk-in traffic and sales
  • Overall revenue up 61% and online transactions up 71% in first year
McArdles Web Page Design



What Results are You Looking For?

If you need results, you've come to the right place, as we love to deliver them. Let's get the conversation started about what you're looking to do and let's see how we can help.  Get in touch to schedule a complementary initial consultation.