Search Engine Optimization Case Study

Unger USA

Market Leader in Professional Cleaning Tools

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Result

149%

Increase in Requests for a Product Demo

Result

600%

Page 1 Keyword Ranking Growth

Result

131%

Increase in Organic Traffic Year over Year

SERVICES: Search Engine Optimization Program including Strategy, Keyword Research, Competitive Research, On-Page Optimization, Content Creation, Website Conversion Optimization

 

 The Goal: 

  • Increase search visibility, keyword ranking and conversion rates from qualified visitors searching for specific products within particular industry categories
  • Increase Request a Demo conversions
  • Increase the number of distributor leads and clicks to lookup feature nationwide
  • Improve brand awareness, user experience, time on site, number of page visits per session, organic traffic and revenue
Unger Global Website Responsive Design

The Solution: 

  • Researched and prioritized over 5,000 keywords from Google, Moz, Search Console, competitor websites, etc.
  • Mapped high-volume, high-intent keywords into relevant product & solutions categories for optimization
  • Revised priority website pages with title tags, meta descriptions, page names, titles, headers, including expanding product description content
  • Build out "markets served" content for leading industry buyers
  • Add calls to action including demo requests and distributor lookup, to product pages
  • Add accordian functionality to expand page content while keeping product images above the scroll line.
Unger content marketing case study
SEO Manufacturing

The Result: 

  • Request a Demo Conversions - 149% increase year over year
  • Page 1 keyword ranking in Google organic search results up almost 600%
  • All traffic increased 131% Year Over Year
  • Average of over 100 qualified web inquiries per month measured through the request a demo form
  •  Distributor Lookup Requests up 44%