Result
330%
Increase in Website Traffic Year Over Year
Result
180%
Increase in Online Appointment Requests
Result
285%
Improvement in Qualified Keyword Rankings
See What Our Clients are Saying
"We highly recommend Synerge-marketing to anyone with a medical practice that needs help with their marketing and new patient acquisition."
– Rose Gargiulo, Practice Manager, Garofalo OBGYN
SERVICES: Marketing Services: Marketing Strategy, Content Writing, SEO, Inbound Marketing (Blogging, Social Media Management, Conversion Optimization), HubSpot Implementation and Management
The Goal:
Drive new patient acquisition for the practice’s pregnancy and advanced gynecological surgery services while providing easy to access, helpful patient educational information for both established and prospective patients.
The Solution:
- A comprehensive inbound marketing strategy
- Blog and editorial calendar based on a SEO strategy, persona development and new patient acquisition goals
- Update social media channels and publish & engage geo-targeted audience on a regular cadence
- Create optimized landing pages and downloadable assets that target prospective patients looking for services in the demographic area
The Result:
- Continually exceed monthly new patient acquisition goals for the practice
- Blog recognized as one of the top 100 OBGYN blogs in the nation
- Grew landing page conversion rate from 8.6% to over 25% since program inception
- Website traffic from the targeted demographic area has increased 58% year over year
- Currently ranking for 8,281 relevant keywords relating to relevant conditions, treatments & surgeries and services of the practice
- On average, 85% of new prospective patients come from organic search & social media
