Inbound Marketing Case Study

Dr. John Garofalo

Women’s Healthcare Practice

Result

330%

Increase in Website Traffic Year Over Year

Result

180%

Increase in Online Appointment Requests

Result

285%

Improvement in Qualified Keyword Rankings

See What Our Clients are Saying

"We highly recommend Synerge-marketing to anyone with a medical practice that needs help with their marketing and new patient acquisition."
– Rose Gargiulo, Practice Manager, Garofalo OBGYN

SERVICES: Marketing Services: Marketing Strategy, Content Writing, SEO, Inbound Marketing (Blogging, Social Media Management, Conversion Optimization), HubSpot Implementation and Management


 

The Goal: 

Drive new patient acquisition for the practice’s pregnancy and advanced gynecological surgery services while providing easy to access, helpful patient educational information for both established and prospective patients.


The Solution: 

  • A comprehensive inbound marketing strategy
  • Blog and editorial calendar based on a SEO strategy, persona development and new patient acquisition goals
  • Update social media channels and publish & engage geo-targeted audience on a regular cadence
  • Create optimized landing pages and downloadable assets that target prospective patients looking for services in the demographic area
Medical Practice Web Design

The Result: 

  • Continually exceed monthly new patient acquisition goals for the practice
  • Blog recognized as one of the top 100 OBGYN blogs in the nation
  • Grew landing page conversion rate from 8.6% to over 25% since program inception
  • Website traffic from the targeted demographic area has increased 58% year over year
  • Currently ranking for 8,281 relevant keywords relating to relevant conditions, treatments & surgeries and services of the practice
  • On average, 85% of new prospective patients come from organic search & social media
Traffic Growth through Inbound Marketing