Inbound Marketing Case Study

Dr. John Garofalo

Women’s Healthcare Practice



Increase in Website Traffic Year Over Year



Increase in Online Appointment Requests



Improvement in Qualified Keyword Rankings

See What Our Clients are Saying

"We highly recommend Synerge-marketing to anyone with a medical practice that needs help with their marketing and new patient acquisition."
– Rose Gargiulo, Practice Manager, Garofalo OBGYN

SERVICES: Marketing Services: Marketing Strategy, Content Writing, SEO, Inbound Marketing (Blogging, Social Media Management, Conversion Optimization), HubSpot Implementation and Management


The Goal: 

Drive new patient acquisition for the practice’s pregnancy and advanced gynecological surgery services while providing easy to access, helpful patient educational information for both established and prospective patients.

The Solution: 

  • A comprehensive inbound marketing strategy
  • Blog and editorial calendar based on a SEO strategy, persona development and new patient acquisition goals
  • Update social media channels and publish & engage geo-targeted audience on a regular cadence
  • Create optimized landing pages and downloadable assets that target prospective patients looking for services in the demographic area
Medical Practice Web Design

The Result: 

  • Continually exceed monthly new patient acquisition goals for the practice
  • Blog recognized as one of the top 100 OBGYN blogs in the nation
  • Grew landing page conversion rate from 8.6% to over 25% since program inception
  • Website traffic from the targeted demographic area has increased 58% year over year
  • Currently ranking for 8,281 relevant keywords relating to relevant conditions, treatments & surgeries and services of the practice
  • On average, 85% of new prospective patients come from organic search & social media
Traffic Growth through Inbound Marketing