Result
1500%
Increase in Website Traffic in 2 Years
Result
90%
Increase in New Patient Inquiries
Result
20%
Landing Page Conversion Rate
"Our experience with Synerge-marketing has been extremely positive. Most importantly, our business has seen a significant rise in prospects and an increase in the percentage of prospects that turn into patients. "
SERVICES: Marketing Strategy, Web Design, SEO, Inbound Marketing (Blogging, Social Media, Conversion Optimization), HubSpot Implementation and Management, Sales Enablement
The Goal:
- Increase qualified website traffic for relevant keywords focused on targeted surgeries and services
- Improve new patient acquisition for specific, high profit services
- Establish professional credibility and brand awareness
The Solution:
- A comprehensive strategic marketing plan and website redesign
- Thought leadership blog, editorial calendar and social media plan
- On page SEO and website conversion optimization
- Email marketing outreach to organic list of qualified patients
- HubSpot sales enablement support to strengthen engagement and increase close rate of qualified prospective patients
The Result:
- Approximately 70% of website traffic is generated from the blog
- Improved visitor-to-contact conversion rate from .19% to 19%
- Average of 22 new patient requests each month
- Streamlined lead nurturing process to influence offsite lead-to-patient conversion rate
