Inbound Marketing Case Study

Physicians Alliance of CT

A Multi-Specialty Medical Group & Management Services Organization (MSO)



Return on Investment in First 30 Days



Average New Patients Bookings per Month



Increase in Online Appointment Submissions

SERVICES: Marketing Strategy, Website  Design, SEO, Google AdWords, Inbound Marketing Services (Blogging, Social Media, Conversion Optimization), HubSpot Implementation and Management




The Goal: 

  • Drive new patient acquisition for a primary care physician starting a new practice within the Physicians Alliance of Connecticut network
  • Re-engage the physician’s prior patients established from care provided while at a previous practice
  • Convert more website visitors to patients


Responsive Web Design - PACT Medical Group

The Solution: 

  • A comprehensive strategic marketing plan
  • Physician landing page optimization to drive new patient acquisition, inclusive of call tracking and website appointment request capabilities
  • Launched blog and implemented content marketing & social media strategy that targets prospective patients in the awareness, consideration and decision-making stages of selecting a medical provider
  • Implemented Google AdWords and Facebook advertising campaigns to increase geo-targeted reach within search and social channels

The Result: 

  • 100% ROI for inbound marketing, meeting patient acquisition goals in the first 30 days for both net new patients and prior patients re-establishing care
  • 170% increase to other physician landing pages on the site due to overall growth of brand awareness initiatives
  • 160% increase to website pages dedicated to attracting and recruiting new physicians to the PACT network


Q1 Results comparing year over year data for Connecticut visitors around the practice area.
Q1 Results comparing year over year data for Connecticut visitors around the practice area.