Result
100%
Return on Investment in First 30 Days
Result
30
Average New Patients Bookings per Month
Result
995%
Increase in Online Appointment Submissions
SERVICES: Marketing Strategy, Website Design, SEO, Google AdWords, Inbound Marketing Services (Blogging, Social Media, Conversion Optimization), HubSpot Implementation and Management
The Goal:
- Drive new patient acquisition for a primary care physician starting a new practice within the Physicians Alliance of Connecticut network
- Re-engage the physician’s prior patients established from care provided while at a previous practice
- Convert more website visitors to patients
The Solution:
- A comprehensive strategic marketing plan
- Physician landing page optimization to drive new patient acquisition, inclusive of call tracking and website appointment request capabilities
- Launched blog and implemented content marketing & social media strategy that targets prospective patients in the awareness, consideration and decision-making stages of selecting a medical provider
- Implemented Google AdWords and Facebook advertising campaigns to increase geo-targeted reach within search and social channels
The Result:
- 100% ROI for inbound marketing, meeting patient acquisition goals in the first 30 days for both net new patients and prior patients re-establishing care
- 170% increase to other physician landing pages on the site due to overall growth of brand awareness initiatives
- 160% increase to website pages dedicated to attracting and recruiting new physicians to the PACT network
Q1 Results comparing year over year data for Connecticut visitors around the practice area.
