Inbound Marketing Case Study

TRC Global Mobility

Global Employee Relocation Company

Result

130%

Increase in Website Traffic Year Over Year

Result

80%

Increase in Website Generated Contacts

Result

50%

Increase in Landing Page Comversions

"Synerge has expertly guided us through two complete website redesigns and have made our social media effort much more robust and strategic. More recently, Synerge has partnered with TRC to improve our inbound marketing efforts, bringing us more, and more qualified, prospects with content marketing."
– Jerry Funaro, TRC Global Mobility

SERVICES: Inbound Marketing Strategy, Content Development, SEO, Website Conversion Optimization, Email Marketing, Marketing Automation, Social Media Marketing, HubSpot Implementation and Management


 

The Goal: 

  • Leverage an inbound marketing approach to attract and engage prospective clients in the global mobility industry
  • Strengthen website as a lead generation engine
  • Position company as an industry thought leader and educator
  • Nurture qualified leads and opportunities within the yearlong sales cycle
Responsive Web Design - TRC Global Mobility

The Solution: 

  • Created a comprehensive B2B inbound marketing strategy
  • Developed gatedccontent to engage prospective customers in the awareness, consideration and decision-making stages
  • Designed highly personalized, yet automated, email marketing workflows for ongoing lead nurturing
  • Built social media program that brands both the company and key employees as community thought leaders and influencers
  • Conversion optimization leveraging HubSpot inbound methodology
TRC_Results_Conversion Rates

The Result: 

  • Traffic increased 131% Year Over Year
  • Average of over 100 qualified web inquiries per month
  • 2561 net new social media followers acquired organically
  • 5% landing page conversion rate
  • 25% of RFPs in one year generated directly from web inquiries

* Across industries, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher.

TRC_Results_Traffic