Inbound Marketing Case Study

TRC Global Mobility

Global Employee Relocation Company

Result

130%

Increase in Website Traffic Year Over Year

Result

80%

Increase in Website Generated Contacts

Result

50%

Increase in Landing Page Comversions

"Synerge has expertly guided us through two complete website redesigns and have made our social media effort much more robust and strategic. More recently, Synerge has partnered with TRC to improve our inbound marketing efforts, bringing us more, and more qualified, prospects with content marketing."

– Jerry Funaro, TRC Global Mobility

SERVICES: Inbound Marketing Strategy, Content Development, SEO, Website Conversion Optimization, Email Marketing, Marketing Automation, Social Media Marketing, HubSpot Implementation and Management

The Goal:

Leverage an inbound marketing approach to attract and engage prospective clients in the global mobility industry
Strengthen website as a lead generation engine
Position company as an industry thought leader and educator
Nurture qualified leads and opportunities within the yearlong sales cycle

Responsive Web Design - TRC Global Mobility

The Solution:

Created a comprehensive B2B inbound marketing strategy
Developed gated content to engage prospective customers in the awareness, consideration and decision-making stages
Designed highly personalized, yet automated, email marketing workflows for ongoing lead nurturing
Built social media program that brands both the company and key employees as community thought leaders and influencers
Conversion optimization leveraging HubSpot inbound methodology

The Result:

Traffic increased 131% Year Over Year
Average of over 100 qualified web inquiries per month
2561 net new social media followers acquired organically
5% landing page conversion rate
25% of RFPs in one year generated directly from web inquiries

* Across industries, the average landing page conversion rate is 2.35%, yet the top 25% are converting at 5.31% or higher.