Manufacturing Website Design Case Study

The Goal: 

• Replace an outdated website with a modern design that suggests innovation, sustainability, employee culture and values, and quality products
• Overcome the perception that the paper business is a dying industry
• Position company as an industry leader that has adapted, is stable and has kept up with technology
• Craft an online presence that appeals to job candidates, investors, partners, customers, prospects and suppliers
• Bolster respect from the company’s team, partners and vendors
• Increase traffic, leads and brand awareness

The Solution: 

• A clean, modern, high-end final product, including photography art direction
  Responsive web design
• Content strategy and creation that incorporates the company’s sustainability and community attributes to attract career candidates
• Leadership-focused content to target investors, partners and suppliers
  Product details to target customers and prospects
• SEO strategy to drive qualified traffic
• Bi-lingual Website in French and English to appeal to Canadian job candidates

The Result: 

• A professional, modern website reflecting a technologically savvy, stable and innovative manufacturer
• More than 120 web-generated leads in the first three months, including career inquiries, sales inquiries and direct inquiries via online form submissions
• More than 74% of traffic coming from organic search relating to onsite SEO executed during the website build (no post launch marketing)
• More than 78% of all leads coming from organic traffic
• Moved to Page-1 Google organic search ranking (global) for more than 75 qualified keyword searches
• Expanded international brand awareness, lead generation and sales